What are the 4 types of SEO?
The four core areas in this SEO and GEO field guide are on-page, off-page, technical, and local SEO. Each addresses a different part of search visibility.
On-page SEO improves the content and structure of pages. It includes search intent, titles, headings, copy, images, internal links, and structured data. Off-page SEO builds authority and reputation through backlinks, mentions, citations, reviews, and external signals.
Technical SEO helps crawlers access, crawl, render, understand, and index a website. This includes site architecture, speed, mobile usability, canonical tags, redirects, sitemaps, and duplicate content. Local SEO improves visibility for relevant searches through Google Business Profile, local landing pages, business information, reviews, and local citations.
Some frameworks separate ecommerce, enterprise, international, or video SEO into categories. For most beginners and small businesses, the four-part model is a useful starting point. Strong results usually require attention to all four rather than treating one category as the entire strategy.